|
|
|
|
|
Diana Rodrigues, Bruno Sousa, Sofia Gomes, José Oliveira and Eunice Lopes
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges assoc...
ver más
|
|
|
|
|
|
|
|
|
Jiri Remr
Frugality is an important psychological trait that is currently of interest as a research construct in a range of fields, from consumer behavior to financial literacy and financial well-being. Increasingly, the concept of frugality is also being linked t...
ver más
|
|
|
|
|
|
|
|
|
Nadia Fava, Valentina Rosa Laganà and Agata Nicolosi
The pandemic has accelerated the search for innovative product/process/service solutions in city markets as well as the search for ?open innovation challenges? more in line with current needs. The aim of the research is to understand the adaptation mecha...
ver más
|
|
|
|
|
|
|
|
|
António Cardoso, Marx Gabriel, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva, Márcio Oliveira and Galvão Meirinhos
The purpose of this article is to analyze the relationship between a brand?s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and th...
ver más
|
|
|
|
|
|
|
|
|
Richard Orozco and Philipp Grundmann
New business opportunities based on grassland and green fodder present a promising avenue to realize the transition towards a circular and sustainable bio-based economy. Yet, such potential remains largely untapped and grass-based products and businesses...
ver más
|
|
|
|