REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 artículos asociados

Volumen 46 Número 1 Parte 0 Año 2009

Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study	Solicitud
William Hedgcock and Akshay R. Rao
Pág. 1

Gender Dimensions of Brand Personality	Solicitud
Bianca Grohmann
Pág. 105

Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application	Solicitud
Merel Van Diepen, Bas Donkers and Philip Hans Franses
Pág. 120

Do We Really Need a Reason to Indulge?	Solicitud
Jing Xu and Norbert Schwarz
Pág. 25

The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations	Solicitud
Rui (Juliet) Zhu and Joan Meyers-Levy
Pág. 37

The Role of Imagination-Focused Visualization on New Product Evaluation	Solicitud
Min Zhao, Steve Hoeffler and Darren W. Dahl
Pág. 46

The Influence of Consumers' Lay Theories on Approach/Avoidance Motivation	Solicitud
Shailendra Pratap Jain, Pragya Mathur and Durairaj Maheswaran
Pág. 56

Emotional Accounting: How Feelings About Money Influence Consumer Choice	Solicitud
Jonathan Levav and A. Peter Mcgraw
Pág. 66

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences	Solicitud
Manoj Thomas and Vicki G. Morwitz
Pág. 81

The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale	Solicitud
David Sprott, Sandor Czellar and Eric Spangenberg
Pág. 92