REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 66 Número 4 Parte 0 Año 2002

Getting Published: Reflections of an Old Editor	Solicitud
Stewart, DW
Pág. 1 - 6

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context	Solicitud
Flint, DJ - Woodruff, RB - Gardial, SF
Pág. 102 - 117

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications	Solicitud
Noble, CH - Sinha, RK - Kumar, A
Pág. 25 - 39

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance	Solicitud
Zou, S - Cavusgil, ST
Pág. 40 - 56

A Longitudinal Study of Complaining Customers' Evaluations of Multiple Service Failures and Recovery Efforts	Solicitud
Maxham, JG - Netemeyer, RG
Pág. 57 - 71

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both	Solicitud
Rust, RT - Moorman, C - Dickson, PR
Pág. 7 - 24

Measuring the Price Knowledge Shoppers Bring to the Store	Solicitud
Vanhuele, M - Dreze, X
Pág. 72 - 85

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance Outcomes	Solicitud
Homburg, C - Hoyer, WD - Fassnacht, M
Pág. 86 - 101