REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

15 artículos asociados

Volumen 48 Número 1 Parte 0 Año 2011

Lessons from an ¿Oops¿ at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information	Solicitud
Uri Simonsohn

Mapping Online Consumer Search	Solicitud
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg

Measuring Contagion in the Diffusion of Consumer Packaged Goods	Solicitud
Rex Yuxing Du and Wagner A. Kamakura

The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies	Solicitud
Hong Yuan and Song Han

When Trade-Offs Matter: The Effect of Choice Construal on Context Effects	Solicitud
Uzma Khan, Meng Zhu, and Ajay Kalra

Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers	Solicitud
Baohong Sun and Shibo Li

From Generic to Branded: A Model of Spillover in Paid Search Advertising	Solicitud
Oliver J. Rutz and Randolph E. Bucklin

It's Not What You Get but When You Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank	Solicitud
Emily Haisley and George Loewenstein

Unstructured Direct Elicitation of Decision Rules	Solicitud
Min Ding, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven P. Gaskin

Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach	Solicitud
Lan Luo

Adaptive Self-Explication of Multiattribute Preferences	Solicitud
Oded Netzer and V. Srinivasan

More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions	Solicitud
Jungkeun Kim, Raghunath Singh Rao, Kyeongheui Kim, and Akshay R. Rao

How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches	Solicitud
Klaus M. Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang

Answering the Unasked Question: Response Substitution in Consumer Surveys	Solicitud
David Gal and Derek D. Rucker

The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods	Solicitud
Arul Mishra and Himanshu Mishra