REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

19 artículos asociados

Volumen 75 Número 4 Parte 0 Año 2011

The Asymmetric Effects of Extending Brands to Lower and Higher Quality	Solicitud
Timothy B. Heath, Devon DelVecchio, & Michael S. McCarthy

Getting a Grip on the Saddle: Chasms or Cycles?	Solicitud
Deepa Chandrasekaran & Gerard J. Tellis

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self	Solicitud
Lucia Malär, Harley Krohmer, Wayne D. Hoyer, & Bettina Nyffenegger

Facilitating and Rewarding Creativity During New Product Development	Solicitud
James E. Burroughs, Darren W. Dahl, C. Page Moreau, Amitava Chattopadhyay, & Gerald J. Gorn

Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertising	Solicitud
MinChung Kim & Leigh M. McAlister

The Impact of Incomplete Typeface Logos on Perceptions of the Firm	Solicitud
Henrik Hagtvedt

Enough Is Enough! The Fine Line in Executing Multichannel Relational Communication	Solicitud
Andrea Godfrey, Kathleen Seiders, & Glenn B. Voss

The Alignment of Contract Terms for Knowledge-Creating and Knowledge-Appropriating Relationship Portfolios	Solicitud
Jongkuk Lee

Introduction to the Journal of Marketing 75th Anniversary Special Section	Solicitud
Ajay K. Kohli

To JM on Its 75th Anniversary	Solicitud
Ruth N. Bolton

Reinventing Marketing to Manage the Environmental Imperative	Solicitud
Philip Kotler

A Framework for Conceptual Contributions in Marketing	Solicitud
Deborah J. MacInnis

Sophistication in Research in Marketing	Solicitud
Donald R. Lehmann, Leigh McAlister, & Richard Staelin

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices	Solicitud
Jagdish N. Sheth

Executive Summary and Biography Full Text	Solicitud

Closing the Marketing Capabilities Gap	Solicitud
George S. Day

Bridging the Academic¿Practitioner Divide in Marketing Decision Models	Solicitud
Gary L. Lilien

On Managerial Relevance	Solicitud
Bernard J. Jaworski

Marketing Scholarship 2.0	Solicitud
Richard J. Lutz