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Inge Geyskens, Katrijn Gielens, and Els Gijsbrechts
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Koert Van Ittersum and Fred M. Feinberg
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Marc Fischer, Franziska Völckner, and Henrik Sattler
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Sönke Albers, Murali K. Mantrala, and Shrihari Sridhar
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Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak
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M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
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Harikesh S. Nair, Puneet Manchanda, and Tulikaa Bhatia
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Timothy J. Gilbride and Peter J. Lenk
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Jing Wang, Nathan Novemsky, Ravi Dhar, and Roy F. Baumeister
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Michel Tuan Pham, Caroline Goukens, Donald R. Lehmann, and Jennifer Ames Stuart
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Suzanne B. Shu and Ayelet Gneezy
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Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
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Aparna A. Labroo and Derek D. Rucker
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Kelly L. Haws, Utpal M. Dholakia, and William O. Bearden
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Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein, and Sie Yeoun Song
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