REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437   Frecuencia: 4   Formato: Impresa

Tablas de contenido  

13 artículos asociados

Volumen 43 Número 4 Parte 0 Año 2006

Kusum L. Ailawadi, Bari A. Harlam, Jacques César, and David Trounce
 

Laurens M. Sloot, Dennis Fok, and Peter C. Verhoef
 

Deborah Roedder John, Barbara Loken, Kyeongheui Kim, and Alokparna Basu Monga
 

Timothy M. Smith, Srinath Gopalakrishna, and Rabikar Chatterjee
 

Peter Kaufman, Satish Jayachandran, and Randall L. Rose
 

Murali K. Mantrala, P.B. Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna, and Antonie Stam
 

Brian Wansink and Pierre Chandon
 

Selin A. Malkoc and Gal Zauberman
 

Suresh Ramanathan and Geeta Menon
 

Amitav Chakravarti, Chris Janiszewski, and Gülden Ülkümen
 

Ashwani Monga and Michael J. Houston
 

Mrinal Ghosh, Shantanu Dutta, and Stefan Stremersch
 

George R. Franke and Jeong-Eun Park