REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

17 artículos asociados

Volumen 43 Número 3 Parte 0 Año 2006

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics	Solicitud
Teck H. Ho, Noah Lim, and Colin F. Camerer

Rebuilding the Boat While Staying Afloat: The Modeling Challenge for Behavioral Economics	Solicitud
Drazen Prelec

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing	Solicitud
Eric J. Johnson

How ¿Psychological¿ Should Economic and Marketing Models Be?	Solicitud
Teck H. Ho, Noah Lim, and Colin F. Camerer

The Effect of Word of Mouth on Sales: Online Book Reviews	Solicitud
Judith A. Chevalier and Dina Mayzlin

Leveraging Missing Ratings to Improve Online Recommendation Systems	Solicitud
Yuanping Ying, Fred Feinberg, and Michel Wedel

When Will a Brand Scandal Spill Over, and How Should Competitors Respond?	Solicitud
Michelle L. Roehm and Alice M. Tybout

Between Two Brands: A Goal Fluency Account of Brand Evaluation	Solicitud
Aparna A. Labroo and Angela Y. Lee

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences	Solicitud
Rajagopal Raghunathan and Kim Corfman

When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments	Solicitud
Donnel A. Briley and Jennifer L. Aaker

A Comparison of Criteria to Design Efficient Choice Experiments	Solicitud
Roselinde Kessels, Peter Goos, and Martina Vandebroek

Models for Heterogeneous Variable Selection	Solicitud
Timothy J. Gilbride, Greg M. Allenby, and Jeff D. Brazell

An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data	Solicitud
Hans Baumgartner and Jan-Benedict E.M. Steenkamp

A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes	Solicitud
Dennis Fok, Csilla Horváth, Richard Paap, and Philip Hans Franses

Forward-Looking Bidding in Online Auctions	Solicitud
Robert Zeithammer

From Invention to Innovation: Conversion Ability in Product Development	Solicitud
Bart J. Bronnenberg, Carl F. Mela, and William Boulding

The Periodicity of Pricing	Solicitud
Rajesh Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep Prabhu