REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

10 artículos asociados

Volumen 69 Número 3 Parte 0 Año 2005

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions	Solicitud
Kumar, Piyush
Pág. 1 - 18

Customer Satisfaction, Cash Flow, and Shareholder Value	Solicitud
Gruca, Thomas S, Rego, Lopo L
Pág. 115 - 130

Understanding Firms'' Customer Satisfaction Information Usage	Solicitud
Morgan, Neil A, Anderson, Eugene W, Mittal, Vikas
Pág. 131 - 151

Technological Evolution and Radical Innovation	Solicitud
Sood, Ashish, Tellis, Gerard J
Pág. 152 - 168

The Social Influence of Brand Community: Evidence from European Car Clubs	Solicitud
Algesheimer, Ren?, Dholakia, Utpal M, Herrmann, Andreas
Pág. 19 - 34

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance	Solicitud
Berens, Guido, Riel, Cees B M, Bruggen, Gerrit H
Pág. 35 - 48

The Performance Implications of Fit Among Business Strategy, Marketing Organization Structure, and Strategic Behavior	Solicitud
Olson, Eric M, Slater, Stanley F, Hult, G Tomas M
Pág. 49 - 65

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effectiveness of Influence Strategies in Gaining Channel Member Compliance	Solicitud
Payan, Janice M, Mcfarland, Richard G
Pág. 66 - 79

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption	Solicitud
Corsten, Daniel, Kumar, Nirmalya
Pág. 80 - 94

How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach	Solicitud
Homburg, Christian, F?rst, Andreas
Pág. 95 - 114