REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437   Frecuencia: 4   Formato: Impresa

Tablas de contenido  

14 artículos asociados

Volumen 44 Número 3 Parte 0 Año 2007

Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson
 

Darren W. Dahl and C. Page Moreau
 

Ravi Dhar, Joel Huber, and Uzma Khan
 

Min Zhao, Steve Hoeffler, and Gal Zauberman
 

Alokparna Basu Monga and Loraine Lau-Gesk
 

Manoj Thomas and Geeta Menon
 

Miguel I. Gómez, Vithala R. Rao, and Edward W. McLaughlin
 

Jan B. Heide, Kenneth H. Wathne, and Aksel I. Rokkan
 

Hai Che, K. Sudhir, and P.B. Seetharaman
 

Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin
 

Alina Sorescu, Venkatesh Shankar, and Tarun Kushwaha
 

Srabana Dasgupta, S. Siddarth, and Jorge Silva-Risso
 

Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter
 

Susan Jung Grant and Ying Xie