REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437   Frecuencia: 4   Formato: Impresa

Tablas de contenido  

13 artículos asociados

Volumen 44 Número 4 Parte 0 Año 2007

Raghuram Iyengar, Asim Ansari, and Sunil Gupta
 

Jie Zhang and Aradhna Krishna
 

Joseph Pancras and K. Sudhir
 

Rajkumar Venkatesan, V. Kumar, and Timothy Bohling
 

Inseong Song and Pradeep K. Chintagunta
 

Yuxin Chen and Sha Yang
 

Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman
 

Thomas J. Steenburgh
 

Bram Foubert and Els Gijsbrechts
 

Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr.
 

Guangzhi Zhao and Cornelia Pechmann
 

Amna Kirmani and Rui (Juliet) Zhu
 

Ravindra Chitturi, Rajagopal Raghunathan, and Vijay Mahajan