|
|
|
|
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong and Hans Baumgartner
|
|
Pág. 199
|
|
|
|
|
|
Andrew T. Stephen and Olivier Toubia
|
|
Pág. 215
|
|
|
|
|
|
Eric T. Anderson, Nathan M. Fong, Duncan I. Simester and Catherine E. Tucker
|
|
Pág. 229
|
|
|
|
|
|
Anirban Mukhopadhyay and Catherine W.M. Yeung
|
|
Pág. 240
|
|
|
|
|
|
Jia (Elke) Liu and Dirk Smeesters
|
|
Pág. 251
|
|
|
|
|
|
Nidhi Agrawal and Adam Duhachek
|
|
Pág. 263
|
|
|
|
|
|
Miranda R. Goode, Darren W. Dahl and C. Page Moreau
|
|
Pág. 274
|
|
|
|
|
|
Ajay Kalra and Mengze Shi
|
|
Pág. 287
|
|
|
|
|
|
Jiewen Hong and Brian Sternthal
|
|
Pág. 301
|
|
|
|
|
|
Kristin Diehl and Cait Poynor
|
|
Pág. 312
|
|
|
|
|
|
Jill G. Griffin and Susan M. Broniarczyk
|
|
Pág. 323
|
|
|
|
|
|
Rajeev Batra, Peter Lenk and Michel Wedel
|
|
Pág. 335
|
|
|
|
|
|
Robyn A. LeBoeuf and Joseph P. Simmons
|
|
Pág. 348
|
|
|
|
|
|
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss and Hillbun (Dixon) Ho
|
|
Pág. 361
|
|
|
|
|
|
Claude Messner and Joachim Vosgerau
|
|
Pág. 374
|
|