REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 76 Número 3 Parte 0 Año 2012

Multiple Identification Foci and Their Countervailing Effects on Salespeople¿s Negative Headquarters Stereotypes	Solicitud
Jan Wieseke, Florian Kraus, Michael Ahearne, & Sven Mikolon

How and When Does Customer Orientation Influence Frontline Employee Job Outcomes? A Meta-Analytic Evaluation	Solicitud
Alex R. Zablah, George R. Franke, Tom J. Brown, & Darrell E. Bartholomew

Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency	Solicitud
Zhilin Yang, Chenting Su, & Kim-Shyan Fam

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?	Solicitud
Christian Homburg, Martin Artz, & Jan Wieseke

Unprofitable Cross-Buying: Evidence from Consumer and Business Markets	Solicitud
Denish Shah, V. Kumar, Yingge Qu, & Sylia Chen

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time	Solicitud
Jill Avery, Thomas J. Steenburgh, John Deighton, & Mary Caravella

Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication	Solicitud
Christian Homburg, Martin Klarmann, & Sabine Staritz

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration	Solicitud
Gaia Rubera & Ahmet H. Kirca