REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 artículos asociados

Volumen 49 Número 5 Parte 0 Año 2012

Competition in a Status Goods Market	Solicitud
Dmitri Kuksov and Ying Xie

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace	Solicitud
Andrew T. Stephen and Jeff Galak

Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets	Solicitud
Hernan A. Bruno, Hai Che, and Shantanu Dutta

Modeling Credit Card Share of Wallet: Solving the Incomplete Information Problem	Solicitud
Yuxin Chen and Joel H. Steckel

Self-Threat and Product Failure: How Internal Attributions of Blame Affect Consumer Complaining Behavior	Solicitud
Lea Dunn and Darren W. Dahl

The Market Valuation of Outsourcing New Product Development	Solicitud
Néomie Raassens, Stefan Wuyts, and Inge Geyskens

A Reference Price Theory of the Endowment Effect	Solicitud
Ray Weaver and Shane Frederick

The Influence of Price Presentation Order on Consumer Choice	Solicitud
Kwanho Suk, Jiheon Lee, and Donald R. Lichtenstein

The Effect of Location on Price Estimation: Understanding Number¿Location and Number¿Order Associations	Solicitud
Fengyan Cai, Hao Shen, and Michael K. Hui

Model-Based Segmentation Featuring Simultaneous Segment-Level Variable Selection	Solicitud
Sunghoon Kim, Duncan K.H. Fong, and Wayne S. Desarbo

Misresponse to Reversed and Negated Items in Surveys: A Review	Solicitud
Bert Weijters and Hans Baumgartner