REVISTA

JOURNAL OF MARKETING

ISSN: 0022-2429 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 66 Número 3 Parte 0 Año 2002

Understanding Service Convenience	Solicitud
Berry, L. L. Seiders, K. Grewal, D.
Pág. 1 - 17

Consumers Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition Labeling and Education Act	Solicitud
Balasubramanian, S. K. Cole, C.
Pág. 112 - 127

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance	Solicitud
Matsuno, K. Mentzer, J. T. Ozsomer, A.
Pág. 18 - 32

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices	Solicitud
Coviello, N. E. Brodie, R. J. Danaher, P. J. Johnston, W. J.
Pág. 33 - 46

Technological Opportunism and Radical Technology Adoption: An Application to E-Business	Solicitud
Srinivasan, R. Lilien, G. L. Rangaswamy, A.
Pág. 47 - 60

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in Selling New Products in China and the United States	Solicitud
Atuahene-Gima, K. Li, H.
Pág. 61 - 81

The Role of the Institutional Environment in Marketing Channels	Solicitud
Grewal, R. Dharwadkar, R.
Pág. 82 - 97

The Hidden Minefields in the Adoption of Sales Force Automation Technologies	Solicitud
Speier, C. Venkatesh, V.
Pág. 98 - 111