REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 39 Número 3 Parte 0 Año 2002

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions	Solicitud
Feinberg, F. M. Krishna, A. Zhang, Z. J.
Pág. 277 - 291

Price Competition Under Stockpiling and Flexible Consumption	Solicitud
Bell, D. R. Iyer, G. Padmanabhan, V.
Pág. 292 - 303

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior	Solicitud
Swait, J. Erdem, T.
Pág. 304 - 320

When Are Stockpiled Products Consumed Faster? A Convenience-Salience Framework of Postpurchase Consumption Incidence and Quantity	Solicitud
Chandon, P. Wansink, B.
Pág. 321 - 335

Understanding the Role of Preference Revision and Concession in Group Decisions	Solicitud
Aribarg, A. Arora, N. Bodur, H. O.
Pág. 336 - 349

Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing	Solicitud
Mitra, D. Golder, P. N.
Pág. 350 - 365

Can Repeating a Brand Claim Lead to Memory Confusion? The Effects of Claim Similarity and Concurrent Repetition	Solicitud
Law, S.
Pág. 366 - 378

The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects	Solicitud
Sethuraman, R. Srinivasan, V.
Pág. 379 - 386