REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

13 artículos asociados

Volumen 42 Número 2 Parte 0 Año 2005

The Boundaries of Loss Aversion	Solicitud
Nathan Novemsky and Daniel Kahneman

Three Cheers¿Psychological, Theoretical, Empirical¿for Loss Aversion	Solicitud
Colin Camerer

When Do Losses Loom Larger Than Gains?	Solicitud
Dan Ariely, Joel Huber, and Klaus Wertenbroch

How Do Intentions Affect Loss Aversion?	Solicitud
Nathan Novemsky and Daniel Kahneman

New Empirical Generalizations on the Determinants of Price Elasticity	Solicitud
Tammo H.A. Bijmolt, Harald J. van Heerde, and Rik G.M. Pieters

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs	Solicitud
Stephen M. Nowlis and Baba Shiv

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates	Solicitud
David R. Bell, André Bonfrer, and Pradeep K. Chintagunta

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure	Solicitud
Piyush Kumar

Modeling Preferences for Common Attributes in Multicategory Brand Choice	Solicitud
Vishal P. Singh, Karsten T. Hansen, and Sachin Gupta

Heterogeneous Conjoint Choice Designs	Solicitud
Zsolt Sándor and Michel Wedel

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity	Solicitud
Benedict G.C. Dellaert and Stefan Stremersch

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels	Solicitud
Rajeev K. Tyagi

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services	Solicitud
Shibo Li, Baohong Sun, and Ronald T. Wilcox