REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

13 artículos asociados

Volumen 43 Número 1 Parte 0 Año 2006

How Regulatory Fit Affects Value in Consumer Choices and Opinions	Solicitud
Tamar Avnet and E. Tory Higgins

The Nature of Fit and the Origins of ¿Feeling Right¿: A Goal-Systemic Perspective	Solicitud
Arie W. Kruglanski

Understanding Regulatory Fit	Solicitud
Jennifer L. Aaker and Angela Y. Lee

Feelings, Fit, and Funny Effects: A Situated Cognition Perspective	Solicitud
Norbert Schwarz

Response to Comments on ¿How Regulatory Fit Affects Value in Consumer Choices and Opinions	Solicitud
Tamar Avnet and E. Tory Higgins

The Role of Regulatory Focus in Preference Construction	Solicitud
Jing Wang and Angela Y. Lee

The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention	Solicitud
Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng

Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description	Solicitud
Robyn A. LeBoeuf

A Direct Approach to Data Fusion	Solicitud
Zvi Gilula, Robert E. McCulloch, and Peter E. Rossi

Channel Bargaining with Retailer Asymmetry	Solicitud
Anthony J. Dukes, Esther Gal-Or, and Kannan Srinivasan

The Effect of Banner Advertising on Internet Purchasing	Solicitud
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, and Pradeep K. Chintagunta

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudinal Field Studies	Solicitud
Utpal M. Dholakia

Household Life Cycles and Lifestyles in the United States	Solicitud
Rex Y. Du and Wagner A. Kamakura