REVISTA

MANAGEMENT SCIENCE

ISSN: 0025-1909 Frecuencia: 12 Formato: Impresa

Tablas de contenido

13 artículos asociados

Volumen 50 Número 4 Parte 0 Año 2004

The Marketing Department in Management Science: Its History, Contributions, and the Future	Solicitud
Morrison, D. G. Raju, J. S.
Pág. 425 - 428

Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination	Solicitud
Ho, T. H. Tang, C. S.
Pág. 429 - 430

Manufacturer Benefits from Information Integration with Retail Customers	Solicitud
Kulp, S. C. Lee, H. L. Ofek, E.
Pág. 431 - 444

Retailer- vs. Vendor-Managed Inventory and Brand Competition	Solicitud
Mishra, B. K. Raghunathan, S.
Pág. 445 - 457

Supply Chain Decision Making: Will Shorter Cycle Times and Shared Point-of-Sale Information Necessarily Help?	Solicitud
Steckel, J. H. Gupta, S. Banerji, A.
Pág. 458 - 464

The Benefits of Advance Booking Discount Programs: Model and Analysis	Solicitud
Tang, C. S. Rajaram, K. Alptekinoglu, A.
Pág. 465 - 478

Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective	Solicitud
Ho, T. H. Zheng, Y.-S.
Pág. 479 - 488

When Not All Conflict is Bad: Manufacturing-Marketing Conflict and Strategic Incentive Design	Solicitud
Balasubramanian, S. Bhardwaj, P.
Pág. 489 - 502

Managing Capacity Through Reward Programs	Solicitud
Kim, B.-D. Shi, M. Srinivasan, K.
Pág. 503 - 520

Doing the Right Thing or Doing the Thing Right: Allocating Resources Between Marketing Research and Manufacturing	Solicitud
Hess, J. D. Lucas, M. T.
Pág. 521 - 526

Managing NPD: Cost and Schedule Performance in Design and Manufacturing	Solicitud
Bajaj, A. Kekre, S. Srinivasan, K.
Pág. 527 - 536

New-Product Strategy and Industry Clockspeed	Solicitud
Souza, G. C. Bayus, B. L. Wagner, H. M.
Pág. 537 - 549

Designing Supply Contracts: Contract Type and Information Asymmetry	Solicitud
Corbett, C. J. Zhou, D. Tang, C. S.
Pág. 550 - 559