REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 45 Número 3 Parte 0 Año 2008

Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines	Solicitud
Aric Rindfleisch, Alan J. Malter, Shankar Ganesan and Christine Moorman
Pág. 261

A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses	Solicitud
Wayne S. DeSarbo, Rajdeep Grewal and Crystal J. Scott
Pág. 280

The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions	Solicitud
Rebecca J. Slotegraaf and Koen Pauwels
Pág. 293

As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?	Solicitud
David L. Alexander, John G. Lynch Jr. and Qing Wang
Pág. 307

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation	Solicitud
Raquel Castaño, Mita Sujan, Manish Kacker and Harish Sujan
Pág. 320

How Far Can a Brand Stretch? Understanding the Role of Self-Construal	Solicitud
Rohini Ahluwalia
Pág. 337

Identity Congruency Effects on Donations	Solicitud
Jen Shang, Americus Reed II and Rachel Croson
Pág. 351

Disposition Effects and Underlying Mechanisms in E-Trading of Stocks	Solicitud
Hyun-Jung Lee, Jongwon Park, Jin-Yong Lee and Robert S. Wyer Jr.
Pág. 362