REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

9 artículos asociados

Volumen 45 Número 2 Parte 0 Año 2008

The Prominence Effect in Shanghai Apartment Prices	Solicitud
Christopher K. Hsee, Jean-Pierre Dubé and Yan Zhang
Pág. 133

Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context	Solicitud
On Amir and Jonathan Levav
Pág. 145

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product	Solicitud
Rui (Juliet) Zhu, Xinlei (Jack) Chen and Srabana Dasgupta
Pág. 159

The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic	Solicitud
Alexander Chernev
Pág. 171

Incorporating Subjective Characteristics in Product Design and Evaluations	Solicitud
Lan Luo, P.K. Kannan and Brian T. Ratchford
Pág. 182

A Conjoint Approach to Multipart Pricing	Solicitud
Raghuram Iyengar, Kamel Jedidi and Rajeev Kohli
Pág. 195

The Effect of Competitive Advertising Interference on Sales for Packaged Goods	Solicitud
Peter J. Danaher, André Bonfrer and Sanjay Dhar
Pág. 211

The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data	Solicitud
Dinesh K. Gauri, K. Sudhir and Debabrata Talukdar
Pág. 226

Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers	Solicitud
Kent Grayson, Devon Johnson and Der-Fa Robert Chen
Pág. 241