REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 40 Número 1 Parte 0 Año 2003

The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination	Solicitud
Green, P. E. Johnson, R. M. Neal, W. D.
Pág. 1 - 9

Does It Make Sense to Use Scents to Enhance Brand Memory?	Solicitud
Morrin, M. Ratneshwar, S.
Pág. 10 - 25

Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspective Through Response Surface Approach	Solicitud
Kim, S. K. Hsieh, P.-H.
Pág. 101 - 112

Incommensurate Resources: Not Just More of the Same	Solicitud
Nunes, J. C. Park, C. W.
Pág. 26 - 38

Determining the Appropriate Depth and Breadth of a Firm s Product Portfolio	Solicitud
Bordley, R.
Pág. 39 - 53

Affect, Framing, and Persuasion	Solicitud
Keller, P. A. Lipkus, I. M. Rimer, B. K.
Pág. 54 - 64

Stickier Priors: The Effects of Nonanalytic Versus Analytic Thinking in New Product Forecasting	Solicitud
Bolton, L. E.
Pág. 65 - 79

A Bargaining Theory of Distribution Channels	Solicitud
Iyer, G. Villas-Boas, J. M.
Pág. 80 - 100