REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

8 artículos asociados

Volumen 39 Número 4 Parte 0 Año 2002

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales	Solicitud
MacInnis, D. J. Rao, A. G. Weiss, A. M.
Pág. 391 - 407

An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding	Solicitud
Erdem, T. Sun, B.
Pág. 408 - 420

The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity	Solicitud
Pauwels, K. Hanssens, D. M. Siddarth, S.
Pág. 421 - 439

Effects of Implicit Memory on Memory-Based Versus Stimulus-Based Brand Choice	Solicitud
Lee, A. Y.
Pág. 440 - 454

The Role of Issue Valence and Issue Capability in Determining Effort Investment	Solicitud
Mittal, V. Ross, W. T. Tsiros, M.
Pág. 455 - 468

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses	Solicitud
Van Bruggen, G. H. Lilien, G. L. Kacker, M.
Pág. 469 - 478

An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity	Solicitud
Andrews, R. L. Ainslie, A. Currim, I. S.
Pág. 479 - 487

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent Recommendations	Solicitud
Cooke, A. D. J. Sujan, H. Sujan, M. Weitz, B. A.
Pág. 488 - 497