REVISTA

JOURNAL OF MARKETING RESEARCH

ISSN: 0022-2437 Frecuencia: 4 Formato: Impresa

Tablas de contenido

11 artículos asociados

Volumen 37 Número 1 Parte 0 Año 2000

Buyer-Supplier Contracts Versus Joint Ventures: Determinants and Consequences of Transaction Structure	Solicitud
Houston, Mark B; Johnson, Shane A
Pág. 1 - 15

Implementing Quality Improvement Programs Designed to Enhance Customer Satisfaction: Quasi- Experiments in the United States and Spain	Solicitud
Simester, Duncan L; Hauser, John R; Wernerfelt, Birger; Rust, Roland T
Pág. 102 - 112

Controlling Measurement Errors in Models of Advertising Competition	Solicitud
Naik, Prasad; Tsai, Chih-Ling
Pág. 113 - 124

Are Consumer Survey Results Distorted? Systematic Impact of Behavioral Frequency and Duration on Survey Response Errors	Solicitud
Lee, Eunkyu; Hu, Michael Y; Toh, Rex S
Pág. 125 - 133

NEW BOOKS IN REVIEW //	Solicitud

Pág. 134 - 134

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution	Solicitud
Bronnenberg, Bart J; Mahajan, Vijay; Vanhonacher, Wilfried R
Pág. 16 - 31

Which Ad Works, When, Where, and How Often? Modeling the Effects of Direct Television Advertising	Solicitud
Tellis, Herard J; Chandy, Rajesh K; Thaivanich, Pattana
Pág. 32 - 46

Global Diffusion of Technological Innovations: A Coupled-Hazard Approach	Solicitud
Dekimpe, Marnik G; Parker, Philip M; Sarvary, Miklos
Pág. 47 - 59

Consumer Choice Between Hedonic and Utilitarian Goods	Solicitud
Dhar, Ravi; Westenbroch, Klaus
Pág. 60 - 71

Inferring Latent Brand Dependencies	Solicitud
Bückenholt, Ulf; Dillon, William R
Pág. 72 - 87

A New Dimension Reduction Approach for Data-Rich Marketing Environments: Sliced Inverse Regression	Solicitud
Naik, Prasas A; Hagerty, Michael R; Tsai, Chic-Ling
Pág. 88 - 101