4   Artículos

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 2 Par: 0 Año: 2012

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 5 Par: 0 Año: 2010

Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 6 Par: 0 Año: 2010

Shopper Response to Bundle Promotions for Packaged Goods

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 4 Par: 0 Año: 2007