2   Artículos

 
en línea
Katarína Gubíniová, Thorsten Robert Moller, Silvia Trelová and Malgorzata Agnieszka Jarossová    
Instead of aiming to achieve as many members as possible, it is important to focus on retaining customers, which is achieved with the support of loyalty programmes. As the tourism and hospital industries have become the fastest growing sectors in the wor... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Katarina Gubiniova,Gabriela Pajtinkova Bartakova     Pág. 300 - 307
Satisfying customer needs in order for an organisation to achieve a defined profitability on the one hand and to have satisfied customers on the other has been characteristic of traditional customer-oriented approaches to marketing management. Hypercompe... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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