4   Artículos

The Influence of Mating Mind-Sets on Brand Extension Evaluation

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 4 Par: 0 Año: 2012

What Makes Brands Elastic? The Influence of Brand Concept and Styles of Thinking on Brand Extension Evaluation.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 3 Par: 0 Año: 2010

Blending Cobrand Personalities: An Examination of the Complex Self

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 3 Par: 0 Año: 2007

Brand Concept Maps: A Methodology for Identifying Brand Association Networks

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 4 Par: 0 Año: 2006