3   Artículos

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 2 Par: 0 Año: 2012

Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 48 Num: 2 Par: 0 Año: 2011

To Bundle or Not to bundle: Determinants of the Profitability of Multi-Item Auctions.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 4 Par: 0 Año: 2010