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Hendar Hendar,Alifah Ratnawati,Wan Maziah Wan Ab Razak,Zalinawati Abdullah
This study aims to investigate and examine the mediating role of specialized marketing capabilities (SMC) in the relationship between market intelligence (MI) and business performance (BP) on Indonesia retail fashion SMEs. This study used 330 SMEs with m...
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klaus Solberg Söilen
This is volume number 10, meaning JISIB has published articles in intelligence studies for ten consecutive years. We have addressed the changes in the discipline during these years in articles and notes. I want to share with you another reflection. This ...
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Gita Sugiyarti,Hendar Hendar
Pág. 529 - 536
The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purp...
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Widiyanto Widiyanto(1), Siti Mutamimah(2), Hendar Hendar(3), (1) (2) (3)
Pág. 27 - 42
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