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Sheila Serafim da Silva,Renata Giovinazzo Spers,Murilo Alvarenga Oliveira,Adalberto Americo Fischmann
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Carlos Augusto Passos,Renata Giovinazzo Spers
Pág. 171 - 187
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André Amedomar,Renata Giovinazzo Spers
Pág. 147 - 163
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Sheila Serafim da Silva,Eduardo Pinheiro Gondim de Vasconcellos,Murilo Alvarenga Oliveira,Renata Giovinazzo Spers
Pág. 01 - 19
This study has as its objective to analyze the critical aspects of the innovation management in terms of structure, strategy and processes of innovation of the Natura and Oxiteno companies. In order to do so, the study reviewed the literature about innov...
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Renata Giovinazzo Spers,James Terence Coulter Wright
Pág. 19 - 28
The objective of this study is to outline a diagnosis of the BoP's population in Brazil, regarding their size and consumption characteristics. This is a relevant and current issue, considering that BoP needs to be understood as a large potential market w...
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Carlos Augusto Passos,Renata Giovinazzo Spers
Pág. 44 - 58
In the 1980?s, many tools for evaluating organizational performance were created. However, most of them are usefulonly to large companies and do not foster results in small and medium-sized enterprises (SMEs). In light of this fact,this article aims at p...
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Márcia Ruiz Alcazar,Renata Giovinazzo Spers,Rogério Mario Arida
Pág. 221 - 246
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