|
|
|
|
|
Nguy?n Th? Thanh Th?o,Duong Th? Dung H?nh DOI: 10.26459/jed.v113i14.3662
Pág. 169 - 178
Brand plays a pivotal role to firms in today?s business. The incremental attention on brand has leaded to the birth of the concept ?brand equity? in 1980s. More recently, brand equity has been defined in customer-based contexts since the company?s real v...
ver más
|
|
|
|
|