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Fiesta Octaviani,Renaldi Renaldi,Sabrina Oktaria Sihombing
Pág. 238 - 248
Abstract: This study aims to examine the factors that have the potential to influence student?s entrepreneurial intentions using the TPB theory model along with several other factors (i.e., attitude towards entrepreneurship, subjective norms, perceived b...
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Ridzal Hasim
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the...
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Sevim Sezi Karayazi, Gamze Dane and Theo Arentze
Understanding visitors? spatial choice behavior is important in developing effective policies to counteract overcrowdedness in attractive urban heritage areas. This research presents a comprehensive analysis of visitor location choice behavior, aiming to...
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Adriana Burlea-Schiopoiu and Norina Popovici
Young people from Generation Z are a subject of analysis for researchers because they will prevail in the labor market as successors of the Millennial generation. Taking into account the imprint that digitization has left on the behavior of Generation Z,...
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Yuzhe Liu, Libo Chen, Yusu Xu and Jingqiu Yang
Contemporary studies largely concentrate on the physical aspects of architecture, yet within the sphere of design, the gap between user experience and the designer?s intention is an undeniable fact. This gap, illustrating the contrast between the spatial...
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Yuchen Wang, Adeela Gulzari and Victor Prybutok
This study investigates the understudied area of motivational factors influencing the rental intention of electric vehicles (EVs) within the context of their integration into urban transportation to combat air pollution and reduce carbon footprints and e...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Maosen Xia, Pingan Xiang, Guo Mei and Zhizhen Liu
Adoption decision is an important topic in organic farming research. In order to understand farmers? decision-making, it is necessary to delve into the factors influencing their behavior. Some studies have used social psychology models to explore the ado...
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Mahdi Alizadeh, Seyed Rasoul Davoodi and Khaled Shaaban
Speeding in residential areas is a rampant high-risk driving behavior that occurs worldwide. This study investigated the intention and behavior of speeding in residential streets (with a speed limit of 30 km/h) in Iran based on the Theory of extended Pla...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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