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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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William Villegas-Ch, Rodrigo Amores-Falconi and Eduardo Coronel-Silva
Accessibility is an increasingly important topic for Ecommerce, especially for individuals with vision problems. To improve their online experience, the design of a voice assistant has been proposed to allow these individuals to browse and shop online mo...
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Huisheng Yu, Xinyue Zhang, Wenbo Yu, Yanpeng Gao, Yuyu Xue, Wei Sun and Dongqi Sun
Studying land comprehensive carrying capacity (LCCC) is the foundational and key requirement for determining land development planning and urban spatial development patterns of a region. However, the traditional evaluation method discounts the fuzziness ...
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Diogo Santos, Elsa Cardoso and Isabel Machado Alexandre
Online commerce has been growing rapidly in an increasingly digital world, and gamification, the practice of designing games in a context outside the industry itself, can be an effective strategy to stimulate consumer engagement and conversion rate. This...
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Qing Cai, Zhanwei Du, Ye Wu and Xiaoke Xu
The year 2020 witnessed the havoc wreaked by the coronavirus disease COVID-19 due to its onset in late 2019. The COVID-19 pandemic is the cruelest public health crisis humankind has ever seen. The COVID-19 pandemic profoundly affected every walk of life,...
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ChengHe Guan, Mark Junjie Tan, Richard Peiser
Pág. 1295 - 1315
Investment in public transportation such as a metro line extension is often capitalized partially into housing values due to the spatiotemporal effects. Using housing transaction data from 2014 to 2019, this paper studies the Second Avenue Subway or Q-li...
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Rizni Aulia Qadri
Pág. 79 - 83
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Makmur Sujarwo,Farida Indriani
Pág. 339 - 349
This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data ...
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Oh Zi Jian,A.A. Gde Satia Utama,Wan Nurin Afrina Binti Wan Musa,Wafiq Bin Hasly,Ramizah Fatimah Binti Al-Rifae,Nur Syawaltul Aisyah Binti Mohamad Hussa,Nofel Andriawan
Pág. 33 - 46
The purpose of this study is to examine the effective marketing strategies of McDonald?s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed t...
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