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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Francesco Contu, Andrea Demontis, Stefano Dessì, Marco Muscas and Daniele Riboni
Thanks to the popularity of personal mobile devices, more and more of the different types of private content, such as images and videos, are shared on social networking applications. While content sharing may be an effective practice to enhance social re...
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Guangcan Yang, Shoushan Luo, Yang Xin, Hongliang Zhu, Jingkai Wang, Mingzhen Li and Yunfeng Wang
With the advent of intelligent handheld devices, location sharing becomes one of the most popular services in mobile online social networks (mOSNs). In location-sharing services, users can enjoy a better social experience by updating their real-time loca...
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Chuan Ai, Bin Chen, Hailiang Chen, Weihui Dai and Xiaogang Qiu
Recently, spatial interaction analysis of online social networks has become a big concern. Early studies of geographical characteristics analysis and community detection in online social networks have shown that nodes within the same community might gath...
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Nestor Shpak, Oleh Kuzmin, Zoriana Dvulit, Tetiana Onysenko and Wlodzimierz Sroka
The pace and scale of the digitalization of today?s global information society open up new opportunities for business. At the same time, they set new challenges for business owners and managers in the field of marketing. Given this fact, the purpose of t...
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Stylianos S. Mamais and George Theodorakopoulos
Service commissions, which are claimed by Ad-Networks and Publishers, are susceptible to forgery as non-human operators are able to artificially create fictitious traffic on digital platforms for the purpose of committing financial fraud. This places a s...
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Arman Bin Hj. Ahmad, Yunaiha Binti Ismail2, Mohd Farid Baharudin Kadir
Mobile payments become a familiar tool in internet banking that the transaction are made by online banking through virtual transaction. In accordingly with current technological advancements, mobile payments are very popular and became the pattern for cu...
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