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Monicah Mugambi, Robert Obuba
Pág. 81 - 88
AbstractMany internal and external factors influence consumer decision-making when it comes to the purchase and use of various products and services. The attributes of the product itself, the brand, and the container in which it is encased is the most im...
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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Yaovarate Chaovanapoonphol, Jittima Singvejsakul and Aree Wiboonpongse
Price volatility is a significant risk factor affecting the income of farmers in the agriculture sector, especially for international trade in products such as coffee in Thailand. This study proposes an alternative model to analyze the major factors in t...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Henryawan Sigit, Muafi Muafi
Pág. 177 - 190
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Angeliki Kitsiou, Charikleia Despotidi, Christos Kalloniatis and Stefanos Gritzalis
Even though both internet-of-cloud services and biometric systems (BSs) are used worldwide, popular and expanded among public and private services, their utilization has not been extended among Greek users, and in particular within Greek HEIs. This paper...
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I Gede Rihayana,Putu Pradiva Putra Salain,Putu Agus Eka Rismawan
Pág. 13 - 24
This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hote...
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Fátima Figueiredo, Maria José Angélico Gonçalves and Sandrina Teixeira
Data generation is currently expanding at an astonishing pace, and the function of marketing is becoming increasingly sophisticated and customized. Companies seek to understand their internal corporate environment and externalities and to exponentially e...
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Heriyanni Mashithoh,(Universitas TerbukaIndonesia)Andy Mulyana,(Universitas Terbuka)Rulyanti Susi Wardhani,(Universitas Bangka BelitungIndonesia)
Pág. 134 - 141
The purpose of this research is to identify internal and external factors and analyze the strengths, weaknesses, opportunities and threats in developing halal ecotourism based on the empowerment of coastal communities in Bangka Belitung. Furthermore, a s...
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Nadezhda N. Pokrovskaia, Olga N. Korableva, Lucio Cappelli and Denis A. Fedorov
Digital regulation implies the quantified measuring and the network infrastructure allowing managers to control the processes of value creation. Digital regulation needs to take into account tacit elements of the value creation process, including unconsc...
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