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Thiago Alberto Viana de Sousa,Thomaz Novais Rocha,Sérgio Henrique Arruda Cavalcante Forte
Pág. 37 - 55
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Rony Castro Fernandes de Sousa,Priscila Rezende da Costa,Vitor da Silva Bittencourt
Neste artigo investigou-se comparativamente de que forma as born globals (BGs) de pequeno e médio porte absorvem o conhecimento externo internacional. Adotando-se uma abordagem quantitativa, foi utilizado um levantamento não probabilístico com 120 BGs br...
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Ricarda B. Bouncken, Felix Schuessler, Sascha Kraus
This article examines the embedding of the phenomenon of Born Globals into three existing theories of the firm. The model of Born Globals deals with young companies that begin shortly after their foundation to internationalize. The Uppsala Internationali...
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Ricarda B. Bouncken, Miriam Muench, Sascha Kraus
The distinguishing characteristic of a business model is the way in which the type of product or service is linked to a particular group of customers using a specific communication and delivery method. The authors argue that the distinctive characteristi...
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