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Dafnis N. Coudounaris, Peter Björk, Tõnis Mets, Rustam Asadli and Andreea I. Bujac
Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of the brand equity drivers of A. Le Coq beer have an impact on attachment and its overall brand equity in the Estonian brewery market. In...
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Deepanjal Shrestha, Tan Wenan, Deepmala Shrestha, Neesha Rajkarnikar and Seung-Ryul Jeong
This study introduces a data-driven and machine-learning approach to design a personalized tourist recommendation system for Nepal. It examines key tourist attributes, such as demographics, behaviors, preferences, and satisfaction, to develop four sub-mo...
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Andreas Wurzinger, Florian Kraxberger, Paul Maurerlehner, Bernhard Mayr-Mittermüller, Peter Rucz, Harald Sima, Manfred Kaltenbacher and Stefan Schoder
Acoustic emissions play a major role in the usability of many product categories. Therefore, mitigating the emitted sound directly at the source is paramount to improve usability and customer satisfaction. To reliably predict acoustic emissions, numerica...
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Buthiena Kharabsheh, Hussam Al-Shammari and Khaled Bataineh
Our current review paper aims to discuss the various issues pertaining to the future research avenues of CSR, and possible expansions that this scholarly field could have considering the growing interests from numerous academic disciplines and practition...
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Weihong Cai and Fengxi Duan
With the development of computationally intensive applications, the demand for edge cloud computing systems has increased, creating significant challenges for edge cloud computing networks. In this paper, we consider a simple three-tier computational mod...
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Chenyu Lu, Changbin Yu, Yu Xin and Wendi Zhang
Using a people-centered approach to new urbanization, China has committed to building high-quality living environments through improving urban livability and promoting a stronger sense of belonging among residents. Retail stores serve as one of the most ...
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Ines Miguel-Alonso, Bruno Rodriguez-Garcia, David Checa and Andres Bustillo
Immersive Virtual Reality (iVR) is a new technology, the novelty effect of which can reduce the enjoyment of iVR experiences and, especially, learning achievements when presented in the classroom; an effect that the interactive tutorial proposed in this ...
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Rajesh Kumar Bhaskaran
This paper examines the role of sustainability as a major driver of innovation, and assesses its affect on firms? performance. This study was based on companies listed in the Forbes list of 100 most innovative companies and BCG?s 50 most innovative compa...
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Jeffrey Boon Hui Yap, Queennie Lip Tin Hew, Martin Skitmore
Higher education institutions (HEIs) play a crucial role in fostering quality education. This paper examines the attributes that influence student learning experiences in a quantity surveying (QS) programme in a Malaysian private HEI and uncovers the und...
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Lana Löffler
Pág. 73 - 91
The last financial market crisis, which affected the whole world in 2008, brought about major changes. As a result of this crisis, customers have become more suspicious and since then the banks have been constantly being prescribed new regulations and co...
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