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Yakup DURMAZ, Aydin OZDEMIR
Pág. 2994 - 3000
Developed by the consumers realizations about the negative effects they pose for nature, environmental consciousness has gradually turned into a concern. Environmental concern is defined as a parameter trying to identify the consumers concerns about the ...
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Yakup Durmaz, Dr. Murat Karahan Karahan, Dr. Erkan ALSU, Erhan DURUR
Pág. 2740 - 2746
Pricing is considered to be one of the most important marketing tools in sales and sales promotion. Pricing is also one of the important topics that businesses should be careful about if they want to have an edge over their rivals in the market. Pricing ...
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Yakup DURMAZ, Filiz CAYIRAGASI, Zafer KILIC
Pág. 1762 - 1766
Trademark, in todays conditions where competitive environment is getting harder and harder, is not only a name; but also, as products ID, a tool for business which is constituted in the mind of customer and guides the customer in the process of buying. T...
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Yakup DURMAZ, Ali KARAMAN
Pág. 2353 - 2359
Selling and buying are inevitable parts of our lives. As a member of a society, we need to buy and/or sell things in our everyday life. The things that we sell or buy do not have to be concrete objects. Information exchange in the society, or even the id...
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