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Yakup AKGÜL, Hadi RUBACI
Pág. 239 - 248
Although there are many implications regarding customer experience, retention, loyalty etc. the comprehensive approach for digital customer engagement still needs more attention. Digital platforms leave customer alone with his or her community without ba...
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Yakup AKGÜL
Pág. 23 - 36
Massive Open Online Courses are emerged by the use of developing technologies for distance learning. With the aid of these systems, millions of people have an opportunity to attend academic lectures and obtain certificate. In recent years, most of the we...
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Yakup AKGÜL
Pág. 141 - 150
Learning, eLearning and distance education has a significant function on the elderly for advancing well-being, which has indicated in the literature. In addition to this, e-learning provides an opportunity to become unified with the rest of society to ol...
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Yakup AKGÜL, Ayse AKYOL
Pág. 1 - 24
This study was conducted to develop a consumer driven scale for factors which have an effect on the tendency to participate in cause-related marketing campaigns. After detailed analysis, a scale was developed with 10 dimensions. Scale assessment was done...
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