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Bakae Aubrey Mokoena, Manilall Roy Dhurup
Market orientation has been illuminated as a critical component in shaping an institution?s success. While marketing orientation is embedded within the philosophical foundation of marketing, its operationalisation does not automatically translate in univ...
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Asphat Muposhi, Manilall Dhurup
The primary objective of the study was to explore which attributes of organic products inform Generation Y consumers? purchase decisions. The study, which was grounded in qualitative research design, utilised data generated from sixteen in-depth intervie...
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Chengedzai Mafini, Manilall Dhurup
The determinants of how and why people shop has been a topical matter to many people for many years. This had a stimulus effect on the development and proliferation of a diversity of consumer typologies. The purpose of this study was to develop a typolog...
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Maxwell Sandada, David Pooe, Manilall Dhurup
Strategic planning is a business tool that small and medium businesses need in todays dynamic and highly competitive business environment. It has a potential to cushion these enterprises from such unpredictable harsh business conditions. The purpose of t...
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