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R. Ikhwanuddin, O. F. T. Maryana, M. Y. Darmawan, S. Anggini, A. Lailani, V. L. Ipmawan
Pág. 126 - 134
Bricks are regarded as important material in building constructions. Basically, brick is processed by mixing clay and water then burnt under high temperature for a certain duration. Previous study in Indonesia shows that mixing local clay with additional...
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Nejc Bocaj and Jure Ahtik
Design plays a major role in online advertising. While specific aspects such as color or animation have been extensively studied, there is a surprising lack of comprehensive research on the overall impact of visual design and aesthetics. This study delve...
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Serhat Peker, Gonca Gokce Menekse Dalveren and Yavuz Inal
The aim of this paper is to examine the influence of the content elements of online banner ads on customers? visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An eye-tracking study with 34 partici...
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Mesut Çiçek,Irem Eren-Erdogmus,Ikram Dastan
Pág. 11 - 16
The uses of mobile advertisements are increasing their popularity across the world. Companies can gather information about the mobile users based on their locations, lifestyle, and preferences via GPS, cookies and browsing history and embed highly person...
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Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, and Pradeep K. Chintagunta
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