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Karinta Fakhira, Mismiwati, Fernando Africano, Riduwansah, Oki Sania Riski
Pág. 266 - 274
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Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
Pág. 288 - 293
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Antoni Montañana, María Luisa Nolé and Carmen Llinares
In the current real estate landscape, there is a growing trend to focus on adding value to products to address the customer?s affective/emotional perspective, his/her perceptions of the ?Prestige? of properties being crucial for his/her final assessments...
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Ângela Leite, Anabela Rodrigues and Sílvia Lopes
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive...
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Hudyah Astuti Sudirman, Dewi Sartika, Marsha Anindita , Rahman Anshari
Pág. 572 - 577
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Majid Nasirinejad and Srinivas Sampalli
Home appliance manufacturers have been adding Wi-Fi modules and sensors to devices to make them ?smart? since the early 2010s. However, consumers are still largely unaware of what kind of sensors are used in these devices. In fact, they usually do not ev...
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Wei Wang, Haoran Guo, Fei Li, Lu Zhen and Shuaian Wang
Ship fouling has significant adverse effects on vessel performance and environmental sustainability. Therefore, this research study develops a bi-level programming model to simultaneously optimize cleaning equipment deployment by cleaning service provide...
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Robert Daren Harmel, Heather Elise Preisendanz, Kevin Wayne King, Dennis Busch, Francois Birgand and Debabrata Sahoo
Technological advances and resource constraints present scientists and engineers with renewed challenges in the design of methods to conduct water quality monitoring, and these decisions ultimately determine the degree of project success. Many profession...
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Guang Tian, Yang Yang, Xiaoran Xu, Yiming Chen, Bo Yang, Xu Wu and Xinhao Wang
Business parks account for 30% of China?s total carbon emissions. Exploring emissions reduction approaches for business parks is crucial to achieve a net-zero emissions target, as well as for achieving a representative example for all types of emissions ...
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Febriyan Subagya, Asep Muhamad Ramdan, R Deni Muhammad Danial
Pág. 158 - 166
The research was aimed at describing brand equity, integrated marketing communications and purchase decisions. The research was also conducted to analyze the influence of brand equity and integrated marketing communications towards purchase decisions for...
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