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Mochamad Nurhadi,Tatik Suryani,Abu Amar Fauzi
Pág. 273 - 287
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors ...
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Nurhadi Nurhadi,Asriel Azis 10.21831/economia.v14i1.13130
Pág. 89 - 98
Abstract: The Influence of Service Quality on Trust and Loyalty of Consumers. This study aimed to find out the effect of service quality on consumers trust and loyalty, and the effect of trust on the consumers loyalty. This study was causal associative q...
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Tony Wijaya,Nurhadi Nurhadi,Andreas Mahendro Kuncoro 10.21831/economia.v13i2.12128
Pág. 109 - 117
Abstract: Exploratory Study of Cigarette Consumption Behavior: Perspective of Motive, Brand and Cigarette Advertisement. This study aims to explore the primary motives of cigarette consumption behavior, opinions related to the cigarette brand and adverti...
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Agung Utama,Arif Wibowo,Nurhadi Nurhadi 10.21831/economia.v10i2.7543
Pág. 177 - 186
Abstract: Pengaruh Faktor Individu Terhadap Keyakinan Manfaat Menggunakan Teknologi Informasi. Penelitian ini mengembangkan dan menguji pengembangan teoritis Technology Acceptance Model (TAM) yang menjelaskan pengaruh faktor individu dalam hal inovasi da...
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Nurhadi Nurhadi
In the emerging global market context, the adoption and use of information technology (IT) iswidely seen as critical for the competitiveness of Micro, Small and Medium Enterprises(MSMEs). This study aims to describe: the degree of IT adoption; the reason...
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