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Naveed Ahmad, Aqeel Ahmad and Irfan Siddique
The burgeoning tourism and hospitality industry is plagued by numerous challenges that pose significant hurdles to its long-term success and sustainability. These challenges encompass a range of factors, including fierce competitive convergence, rapid ob...
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Chi-Horng Liao
One of the key challenges of non-profit organizations is the effective communication of values beneficial to society, such as altruism. Communication can be deemed effective if the message is memory encoded by the recipient. This paper applies social cog...
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Linlin Xie, Tianhao Ju and Bo Xia
Megaproject social responsibility (MSR) is a critical factor regarding the sustainable delivery of megaprojects and MSR behavior to implement MSR. However, the questions of which factors effectively promote MSR behavior and how these factors work remain ...
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Iván Manuel Sánchez Fontalvo,Norma Vera Salazar,Omar Huerta Díaz
Pág. 57 - 67
La educación para una ciudadanía inclusiva e intercultural ha de recrearse en todas las instituciones educativas, dado que la naturaleza de la realidad sociocultural en su cotidianidad solicita de manera inaplazable la formación de ciudadanos competentes...
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Halim Rizal Edy,Adiwijaya K.,Fauzan R.
Pág. 473 - 486
This study develops a conceptual model of Cause-related Marketing (CrM) investigating the effect of cause-brand fit, firm motives and altruistic attribution to customer inference and participation intention moderated by customer values. The approach used...
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