2 Artículos

Customer Patronage Intentions and Moderating Effect of Customer Mood on Retailscape Elements and Customer Joy: A Study of Grocery Retail Stores in Riyadh

Acceso

en línea

Mohammed Almotairi Pág. 39 - 46

This research aimed to explore the retailscape components and identify the mediation impact of customer mood between retailscape elements and customer joy evidence from Retail Stores in Riyadh. The researcher identifies the research variables b... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 11 Num: 2 Par: 0 Año: 2021

The Impact of Social Media Attributes on Purchase Intention in the Saudi Foodservice

Acceso

en línea

Nora Al-Hadban,Mohammed Almotairi Pág. 29 - 34

This study aims to investigate the impact of social media attributes on customer purchase intention in the Saudi foodservice. It is a quantitative study based on the use of a questionnaire designed to fulfill the key purpose of this study. A judgme... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 10 Num: 3 Par: 0 Año: 2020

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