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Iosif Viktoratos and Athanasios Tsadiras
A domain that has gained popularity in the past few years is personalized advertisement. Researchers and developers collect user contextual attributes (e.g., location, time, history, etc.) and apply state-of-the-art algorithms to present relevant ads. A ...
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Ahmad Raza Hameed, Saif ul Islam, Ahmad Almogren, Hasan Ali Khattak, Ikram Ud Din and Abdullah Bin Gani
The proposed approach can be efficiently used to enhance the overall user experience while using mobile phone applications for consuming content.
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Jie Zhao and Can Yan
It is of great significance for enterprises? development to effectively use mobile Internet to carry out information feed advertising. This paper aims to study the influence factors and effect of the users? acceptance intention of information feed advert...
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Chin E. Lin, Pei-Chi Shao and Yu-Yuan Lin
The hierarchical unmanned aerial systems (UAS) traffic management (UTM) is proposed for UAS operation in Taiwan. The proposed UTM is constructed using the similar concept of ATM from the transport category aviation system. Based on the airspace being div...
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Mesut Çiçek,Irem Eren-Erdogmus,Ikram Dastan
Pág. 11 - 16
The uses of mobile advertisements are increasing their popularity across the world. Companies can gather information about the mobile users based on their locations, lifestyle, and preferences via GPS, cookies and browsing history and embed highly person...
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Elizabeth Wright, Nile M. Khanfar, Catherine Harrington, Lee E. Kizer
Americans are exposed to an astounding number of advertising messages every day. The result of this bombardment of advertising on society is that consumers have become increasingly resistant to traditional forms of advertising. After spending...
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Mohammad Salih Memon
Pág. 2225 - 2240
The current research investigates the performance efficiency of U-fone compare with Mobilink. Data were both primary as well as secondary data. Secondary data related to industry was collected from web sites, pilot study, survey, newspaper, PTA Annual re...
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Rania Fahim El-Gazzar,Osama Badawy,Mohamed Kholief
Pág. pp. 25 - 30
In recent years, the noticeable move towards using mobile devices (mobile phones and PDAs) and wireless technologies have made information available in the context of "anytime, anywhere using any mobile device" experience. Delivering information to mobil...
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