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G. M. Mansfield,L. C.H. Fourie,W. R. Gevers
AbstractIn a previous article the authors suggested for networked era firms that latent performance benefits could be found at the confluence of strategy and business models. They argued that the internet and its open standards created an environment mak...
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H. Kruger,L. C.H. Fourie,N. S. Terblanche
AbstractThe aim of this study is firstly to investigate if offline/online brand transmutation (uniform/non-uniform) patterns are particular to certain retail categories. Secondly, to determine if product characteristics (tangibility/intangibility; high c...
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G. M. Mansfield,L. C.H. Fourie
AbstractStrategy aims for sustainable competitive advantage; business models are said to be the sine qua non of value creation. Firms in the networked economy may ask which approach is the more relevant and whether either, or both, are sufficient for suc...
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H. Kruger,L. C.H. Fourie
AbstractBrand equity or -value is the result of the design and implementation of brand building, ? measurement and ? management programs. Brand building focuses on three interdependent tiers: selecting brand elements, choosing certain marketing activitie...
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L. C.H. Fourie
AbstractThe growing misuse of information technology and the increased dependence on computer technology and systems heightened the requirements for information security. Unfortunately there often is a feeling of apathy towards information security by ma...
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