|
|
|
|
|
Ulla A. Saari, Rupert J. Baumgartner and Saku J. Mäkinen
The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collect...
ver más
|
|
|
|
|