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Joshua T. Coleman, Stephen B. Castleberry
Ryan has to help an aspiring tribute artist learn how to best market his music to the elderly market. He does so by collecting data via internet research, sales analysis, field observation, and a survey. The case requires students to evaluate the quality...
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O. Andrén, H. Kirchmann, T. Kätterer, J. Magid, E. A. Paul, D. C. Coleman
Pág. 380 - 390
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Faucette, L B, Risse, L M, Jordan, C F, Cabrera, M L, Coleman, D C, West, L T
Pág. 355 - 361
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Watrud, L. S. Maggard, S. Shiroyama, T. Coleman, C. G. Johnson, M. G. Donegan, K. K. Giovanni, G. D. Porteous, L. A. Henry Lee, E.
Pág. 359 - 371
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