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Dong-Kyu Kim, Na-Hye Kim, Chae-Yun Oh, Jusun Jang, Hosung Nho and Sung-Un Park
As the competition among businesses intensifies and customer needs become increasingly diverse and complex, the need for personalized service has emerged. This study examines the effect of technology-based self-service (TBSS) characteristics of a Taekwon...
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